In this video, Allan Madan shares his experience on how to use informational base videos to market your business. Madan Chartered Accountant has over 100 informational based videos on various tax and accounting topics. These videos have generated over 200,000 views and have increased Madan Chartered Accountant’s online exposure. Marketing today has gradually shifted onto electronic and social media platforms. Videos are an important aspect of any content marketing campaign. Anyone looking to better market their business should invest heavily in creative videos.